DON’T DASH ONTO THE MARKET
Did you know that nearly half of the houses on the market right now will not sell during their listing periods? By far, the reason for this is that most are not priced equal to the value they present to potential buyers.
Make no mistake – once you put a sign in the yard, your house becomes a commodity on the market. Like any other commodity, if buyers do not see value in the price it is being offered at, they will pass and move along to one that does.
There are three components related to any house’s ability to sell: location, condition and price. As a seller, you have control over two of these. Your mission must therefore be to take each into account and present your house as the one with the most perceived value in relation to its competition.
The worst thing you can do is cave into any agent who pushes you to sign a listing contract one day and slap it onto the market the next.
The best way to accomplish your sale goal is to be systematic in getting it ready before that sign goes in the yard. This is the surest way for your house to attract the highest offer in the least amount of time, and with the least inconvenience to you. More about that in tomorrow’s post.